It’s April and spring has finally arrived. In Ohio, this means that we might see 80 and sunny or 40 and frosty. Either way, we’re ready for a change and know you are too! Our Creative Teams have been hard at work, researching what’s hot and not for spring 2011.
It just so happens that our new Grand Salon advertising campaign has launched with this transition in temperature. Coincidence? Definitely not! We have infused spring’s fabulousness into our campaign to bring today’s relevant style right to YOU.
Kyong and Melody, long-time Charles Penzone team members and photo shoot veterans, and I braved the elements and on February 4th all for our Chicago photo shoot. And by braved the elements, I literally mean BRAVED the elements. It just so happened that Mother Nature unleashed her wrath with 19 inches of snow. Chicago Midway Airport was shut down for travel a mere 20 hours before we were set to board our flights. However, we rolled the dice (and crossed our fingers!) We packed our gear: top of the list: snow shoes, sheers and various coloring and styling accoutrements, and of course, the makeup! And, we made it!
Enough about the means…let’s get to the END…the campaign, the stunning imagery, and the trends behind them!
The layered bob….oh-so-beautiful! We wanted to
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bring it to Columbus a la our Grand Salon advertising campaign. More so, we wanted to help prove that short is versatile!
Enter Holly. The model and actress from Chicago that we selected as the perfect representation of our brand. No stranger to shortness, you would have thought Holly would have been a maven of mixing up her hair style. Oh, contraire. Holly had no idea what her short hair was capable of.
Her fine hair came to life with the addition of champagne highlights and a shaped up cut. With a few miracle workers, aka - salon-professional products, Kyong worked MAGIC.
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For a sleek look:
The windy city has met its match with OSiS Freeze hairspray. This super-hold hairspray provides the ultimate gravity-defying blast and begs the question, what wind? This styling staple allows for long-lasting styling…and certainly kept Holly’s hair sleek and smooth (though, the on-set fan doesn’t pack quite as much punch as the Chicago coil.)
Va-va-volume:
Awesomeness in powder form comes by way of OSiS Dust It mattifying powder.
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Kyong sprinkled this little powdery wonder directly to Holly’s roots and raked it through her hair. The result was unbelievable. Really, Holly said that she never had seen her hair with as much life and volume. She took note of the fabulous Schwarzkopf OSiS line!
Clearly, we loved the results, too – it’s our Grand Salon campaign image for Spring!
Now, on to makeup…
Holly had the most incredible, radiant skin! So, naturally – Melody went natural and fresh with her look. This decision fits perfectly into the makeup trends we’re seeing for Spring! Melody applied a very light airbrush makeup and topped it off with a loose powder foundation to give Holly a luminous, healthy glow. A beautiful blush was used to add a natural flush to Holly’s cheeks. Very simple eyes and lips in the perfect palettes completed this perfect look.
Forgive me, but I have to ask…
Handbag or haircut? We definitely think you should go for the cut! Not only will you be on trend, but your investment will pay in regular dividends…in compliments! And, as a woman, I know there’s really nothing better than that!
A special thank you to…
Kyong Pilkington, Senior Director, The Charles Penzone Grand Salon in Dublin
Melody Mathews, Senior Esthetician, The Charles Penzone Grand Salon in Dublin
For more spring trends, see the blog posts below. (
HAIR TRENDS) (
MAKEUP TRENDS)
Posted:
4/30/2011 11:19:26 AM by
Jena, Marketing Team Leadercomments (0) | Categories:
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Makeup,
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